The Globe and Mail

Published Thursday, Jul. 24 2014, 3:15 PM EDT
Last updated Friday, Jul. 25 2014, 9:13 AM EDT

Jason Holborn was not obese and under no orders when he gave up refined sugar in 2012. Now sugar-free for almost 600 days, he talks with The Globe about how his palate has changed and the importance of the sign in his window.

What motivated you to give up sugar?

I used to eat more sugar than probably anybody you’ve ever met in your life. I realized it was a tiny problem – just a tiny problem. Several years ago, I read a very famous article actually in The New York Times – Is Sugar Toxic? by Gary Taubes – and that article really changed my perspective. I tried a lot of gimmicks to give up sugar. But I was very seriously addicted. It was really, honestly, a chemical drug addiction. I finally had a different idea for a different gimmick – which was to post the number of days I could live without eating refined sugar out on my window. It was kind of desperate and last-ditch, but it actually worked. I really thought, I really expected, I would hit 10 or 20 days occasionally, and then I would reset it quite a lot. But it was much more effective than that. I made it to 74 days. Then I had to start over again. And now I made it to 567 days and I’m aiming for 1,000.

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